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Director of Marketing and Communications
2450 S Telshor Blvd Las Cruces, NM 88011 US
Job Description
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to achieve company objectives and targets.
- Lead the development of marketing plans, budgets, and timelines, ensuring alignment with overall business goals.
- Oversee the creation of compelling marketing content, including website copy, blog posts, social media posts, email campaigns, and promotional materials.
- Manage the company's digital marketing efforts, including SEO, SEM, email marketing, and social media advertising.
- Drive brand awareness and thought leadership through PR activities, including media relations, press releases, and industry events.
- Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and differentiation.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment and integration of marketing initiatives.
- Measure and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to senior management.
- Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
- Bachelor's degree in Marketing, Communications, Business Administration, or related field; MBA preferred.
- Proven track record of success in marketing leadership roles, with at least 5 years of experience.
- Strong strategic thinking and analytical skills, with the ability to develop and execute complex marketing plans.
- Excellent communication skills, with the ability to articulate ideas clearly and persuasively to both internal and external stakeholders.
- Demonstrated experience in digital marketing, including SEO, SEM, email marketing, and social media advertising.
- Experience in PR and media relations, with a strong network of media contacts preferred.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong leadership and team management skills, with a track record of building and developing high-performing teams.
- Results-oriented mindset, with a focus on driving measurable business outcomes and ROI.
- Competitive salary and performance-based bonuses
- Comprehensive benefits package, including health insurance, retirement plans, and paid time off
- Opportunity for career growth and advancement within a rapidly growing company
- Dynamic and collaborative work environment with talented and passionate professionals
#INDHP
Additional Information
Career Expert
Nicole DeShong
Branch Manager
Meet Nicole, our Branch Manager on the South TX team! Nicole has previously worked in various fields, from a Fish Grader and Forklift Operator at a Fish Cannery in Alaska to Medical Billing and Account Management for Anesthesiologists and Pain Management Clinics. She found staffing was her passion when she started credentialing and worked her way up in the industry. A work-related accomplishment she is proud of is being able to grow into roles of responsibility. Starting from an entry-level and learning the ropes of various jobs helped her become successful in management roles at almost every company she has worked at. One goal that Nicole has now is growth! She doesn't want to be in a position because it is comfortable. She wants to be challenged and succeed and be able to help and grow others. Nicole is excited to work at Hire Up Staffing because she is part of a team with the structure and support necessary to grow all employees, both internally and externally. When she is outside the office, you can find Nicole spending time with her kids, camping, fishing, concerts, and being outdoors.